Crestron CP3N Handleiding

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REDWOOD CITY, CA

Hot Performer

Programmatic marketing firm relies on Crestron technology

Programmatic marketing is an extremely competitive business.

Although you may not realize it, many of the banner ads you see on your favorite

social media, news, and shopping sites are served to you via an instantaneous,

user-by-user bidding process. Based on millions of data points, including your

demographics, browsing history, and shopping history, advertisers evaluate how

likely you are to click through an ad and purchase their product. If they believe you

are a good prospect, they can afford to bid more than their competitors to serve you

a specific ad.

What makes the process so competitive is the fact that, typically, this all takes place

in less than a tenth of a second. The effectiveness of a programmatic campaign

thus depends on the quality of the advertiser’s information, and how quickly and

effectively they can act on it.

Rocket Fuel®, Inc. is the fastest growing of several firms that create software to

manage these programmatic campaigns. To thrive in this ultra-competitive business,

they rely heavily on close communication with clients and collaboration between

internal teams. So when they moved into a new headquarters last year, they included

a best-of-class conference center with more than 50 meeting rooms, each of them

based on Crestron technology.

Challenge

Create a technology design standard

for a firm that relies heavily on close

communication and collaboration, and

implement it in their new headquarters.

Solution

Use Crestron technology as the

backbone for extensive audio, video,

and video conferencing systems.

Rocket Fuel

Saying ‘Crestron,’ at least

for facilities folks, is almost

like saying ‘Frigidaire’

for a kitchen – everyone

knows exactly what I’m

talking about. There’s a

basic touch and feel of a

Crestron panel that anyone

can understand and start

using right away.”

— Tim Keogh

Rocket Fuel, Inc.

CASE STUDY | CORPORATE

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crestron.com | 800.237.2041

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